Paymob and Woo Partner to Expand Digital Payments for MENA Merchants

Paymob, an infrastructure technology enabler has partnered with Woo, a leading ecommerce platform, becoming the first preferred payment provider for Woo in the MENA region. The integration embeds Paymob’s checkout experience directly into the WooCommerce Marketplace, allowing merchants to seamlessly access a wide range of digital payment options. More than 50 global and local payment methods, including Apple Pay, Google Pay, and region-specific alternatives, are now available to businesses using WooCommerce.

The payment solution is designed for mobile optimization and includes embedded 3D Secure authentication and PCI compliance to enhance security. Processing times have been streamlined, with next-day settlements (T+1) for most payment methods and instant settlements in select markets. Additional features, such as multi-currency support and retry options for failed transactions, aim to improve payment success rates and overall customer satisfaction.

As part of the partnership, Paymob will soon be integrated into Woo’s onboarding process, making it easier for new merchants to set up digital payments. The collaboration comes at a time of rapid e-commerce expansion in the MENA region, where the market is projected to reach $50 billion by 2025. Growth is being driven by increasing smartphone penetration, a young and tech-savvy population, and rising demand for digital payment solutions.

Small and medium-sized enterprises (SMEs) are a critical force behind this expansion but often face challenges in scaling their businesses. The partnership seeks to equip SMEs with accessible and transformative digital tools that support their growth and financial inclusion.

Founded in 2015, Paymob currently serves 390,000 merchants across the MENA region, providing payment solutions through its gateway, POS terminals, and Paymob app.