IE University & AUD Launch Global BBA Programme

The American University in Dubai and IE University will introduce a four-year Global Bachelor in Business Administration that allows students to study across Madrid, Dubai and Singapore, with an optional term in New York City and the option to complete the final year in Madrid.
Under the programme structure, students will spend their second year in Dubai at the American University in Dubai, where they will be taught by AUD faculty with a focus on business practice in the UAE and the wider Gulf region. The curriculum combines core business subjects with real-world projects, corporate challenges and applied learning components designed to integrate academic study with practical experience.
IE University stated that the programme is structured as a multi-regional academic pathway in which global business concepts are examined within regional and international contexts. The model is intended to expose students to different economic environments and regulatory frameworks across Europe, the Middle East and Asia.
The collaboration builds on an existing partnership between the two institutions that has included student exchanges and faculty cooperation. Officials from both universities attended a signing ceremony in Dubai to formalise the launch of the Global BBA.