Mercedes-Benz Branded City Planned in Dubai for AED 30 Billion

The world’s first Mercedes-Benz branded city will be developed in Dubai as a AED 30 billion master-planned project. Named Mercedes-Benz Places – Binghatti City, the development will be located in the Meydan area and span more than 10 million square feet. It is planned as a multi-tower urban ecosystem combining residential, retail, leisure and community elements, with design guided by Mercedes-Benz’s “Sensual Purity” philosophy. Binghatti Developers and Mercedes-Benz said the project will be a self-contained urban destination integrating luxury residences, retail boulevards, cultural and leisure areas, parks and green corridors, mobility hubs, wellness and sports facilities, and dining and entertainment spaces. This is the second branded residential collaboration between the two companies after Mercedes-Benz Places Dubai, and the first fully master-planned community for Binghatti. The agreement was signed at the Mercedes-Benz Museum in Stuttgart by Binghatti Chairman Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG responsible for Marketing and Sales. The project is scheduled for its official launch on January 14th, 2026.