Emirates NBD Launches First Bank-Branded Gold Bar in the UAE

Emirates NBD has unveiled Emirates NBD Gold, marking the first bank-branded gold bar product available in the United Arab Emirates. The launch adds a new option for customers seeking physical asset exposure alongside traditional savings and investment instruments. The gold bars are offered in sealed 10-gram, 50-gram and 100-gram denominations, each featuring the Emirates NBD logo and accompanied by a unique certificate of authenticity and ownership. Customers can purchase the bars through the bank’s digital platform or via their relationship managers. The associated certificate allows investors to hold the bars in the bank’s custody or redeem them for physical delivery at any time. Emirates NBD Gold is now available to all Emirates NBD customers through the bank’s relationship management channels and its digital platform, underscoring an effort to make physical gold investment more accessible within the UAE’s regulated financial ecosystem.