Shahid Launches New Campaign Starring ‘Mandoob El Saytara’

Shahid unveiled Khaleek Dayem Mesaytar, a bold new campaign fronted by its very own Mandoob El Saytara.

Composed, confident, and sharp-witted, Mandoob is a first-of-his-kind character built for the campaign and created to live beyond the screen, true to Saudi men and speaking directly to them through music, social media, and live events.

Mandoob navigates sharp, everyday moments with calm confidence in a cinematic music video that marks the campaign launch, over a rap anthem written and performed by Saudi hip-hop artist Dr Slim. Over the coming months, he will pop up across Shahid’s channels with advice, quick-fire tips, and confidence cues for men navigating everything from small dilemmas to big moments, while personally spotlighting Shahid’s new men-focused shows.