UAE Welcomes 29.2 Million Visitors So Far in 2025

The United Arab Emirates has recorded 29.2 million international visitors so far in 2025, marking a 15.5% increase compared to the same period in 2024. The surge reflects continued momentum in the country’s tourism sector, fuelled by global events, expanded infrastructure, and sustained marketing efforts.

Dubai remained the primary destination, attracting 18.72 million international overnight visitors in the past year, according to the Dubai Department of Economy and Tourism. The emirate also achieved one of the world’s highest hotel occupancy rates at 77.4%.

Across the UAE, hotel revenues exceeded AED 45 billion, while national occupancy rates reached an average of 78%—among the highest globally.

These figures support the goals of the UAE’s National Tourism Strategy 2031, which aims to attract 40 million annual hotel guests and generate AED 100 billion in new tourism investments.