UAE partners with X for Bridge Summit 2025 in Abu Dhabi
Bridge Summit expects more than 60,000 participants and 300 exhibitors across seven tracks, with X integrating its technology into event screens and installations.
The UAE has partnered with X for Bridge Summit 2025, a major gathering for the media, content, and entertainment industries set to take place at the Abu Dhabi National Exhibition Centre from December 8–10, 2025.
Under the partnership, X will contribute through thought-leadership sessions on the future of media, host interactive workshops on its features and tools, and present technology experiences, including installations for hands-on engagement. X’s technology will also be integrated into the summit’s digital screens, serving as interactive event guides. The collaboration follows meetings between H.E. Abdulla bin Mohamed bin Butti Al Hamed, Chairman of Bridge, and Dr. Jamal Al Kaabi, Vice Chairman, with the X team to explore areas of cooperation.
Organised by the UAE National Media Office, Bridge Summit will span over 1.65 million square feet at the Abu Dhabi National Exhibition Centre and is expected to host more than 60,000 participants, 300 exhibitors, and 300 activities, including 200 panel discussions and 50 interactive workshops. The 2025 programme will feature seven tracks: Media, Creator Economy, Music, Gaming, Technology and AI, Marketing, and Film.
