Valu Launches Egypt’s First High-Value Financial Solution, Ulter

In a market defined by its centuries-old grandeur and contemporary dynamism, Valu has unveiled Ulter, Egypt's first high-value financial solution. This pioneering payment program, tailored for luxury acquisitions, promises to change the financial landscape by offering the highest credit limits available in the country. With Ulter, customers can make sizable purchases across an array of high-end products and services, all while enjoying flexible repayment options of up to 60 months with no down payment, subject to the financed amount.

The creation of Ulter responds to a growing demand for flexible and convenient payment solutions for substantial transactions. It spans diverse sectors, including luxury goods, high-end furniture, home finishing, travel, automotive, and more (including fine jewellery, premium cars and yachts). This comprehensive approach ensures that Ulter caters to a wide range of lifestyle-enhancing products and services.

Valu’s strategic alliances with top-tier luxury merchants further underscore Ulter’s unique value proposition. By partnering with prominent names in the luxury market, Ulter offers Egypt’s first truly flexible and accessible financing options for high-value luxury transactions. This initiative is set to significantly boost the luxury product market, creating a symbiotic relationship between Valu’s financing expertise and the merchants' premium offerings. As Ulter rapidly expands its luxury brand network, customers can look forward to enhanced shopping experiences, marked by competitive financing rates and favourable tenures.

The launch of Ulter was celebrated in grand style with an event titled ‘Echoes of Luxury: Past Wonders Inspiring Modern Opulence,’ held at the historic Djoser Pyramid in Saqqara. This event, held in collaboration with Culturvator by Art D’Egypte, a renowned curator of art and culture events in the MENA region, set a new standard for luxury and innovation. The event, amidst the golden sands of Saqqara, was a testament to Ulter's promise of redefining luxury in the Egyptian market. Attended by celebrities, socialites, high-net-worth individuals, luxury product connoisseurs, financial professionals, and global media, the launch generated an atmosphere of excitement and anticipation.

Ulter by Valu represents a new era in luxury shopping and financial accessibility in Egypt. The newly established project focuses on the luxury segment, promising a refined and innovative customer experience. This initiative marks a significant milestone in Egypt’s financial landscape, setting new standards for luxury consumer finance.