El Gouna's Purple B Opens in New Cairo

El Gouna brunch spot Purple B has opened a fresh location at The Wing Space in New Cairo, serving up the same sumptuous selection of healthy hot and cold goodies we’ve all come to love *cough* need. A welcome rest from El Gouna’s somewhat stifling air of pomp and exclusivity, Purple B is a true and accurate expression of El Gouna’s seaside health haven transplanted into the city.

Those January blues are almost over, but if you’re still feeling a little under the weather, there’s nothing quite like giving yourself a temporary dose of beach-adjacent living, even if it comes in the simple but delectable form of an açai bowl piled high with fruit and granola. Sure, it may not be quite the same when it doesn’t come between a kitesurfing session and a til-the-break-of-dawn-style party, but don’t let that hold you back from the pursuit of that Bali beach hut vibe.