Scroll Through Egypt’s Vintage Gems With The M’s New Digital Store

To find true authenticity in today's consumption-driven era, where mass-produced designs are churned out by machines in identical batches, one must journey back to a time when every piece was crafted with love, care and meticulous attention to detail. While the thought of scouring the bustling streets of Cairo or Alexandria for that vintage gem might seem daunting, The Mob Collective, an Egypt-based e-commerce website offering curated furniture and furnishing services, presents a compelling alternative: The {M}. 

“The story of the {M} began when the four of us found ourselves in the office, discussing the challenges of hunting for precious vintage pieces. Travelling back and forth between Cairo and Alexandria is no easy feat, yet we devotedly undertake this journey to gather these cherished gems,” Hend Ghorab, co-founder of The Mob Collective, tells SceneHome. “It was at that moment we recognized the need to establish a platform to highlight our distinctive vintage collection, allowing fellow antique enthusiasts to easily discover and appreciate these treasures without the hassle of navigating the streets or worrying about their authenticity.” 

Launched in 2022, The {M} is The Mob Collective latest sub-brand. It is a digital antique store designed to bring together a curated collection of timeless artefacts, thoughtfully and legitimately sourced. This initiative helps you avoid long scavenger hunts and uncertainties about authenticity and pricing - all on one platform. 

From Murano champagne buckets to French pine chairs every piece holds a story that goes beyond its physical appearance, injecting history into your space. The current collection spans an impressive range of products from the 1920s to the 1970s. Among them are exquisite Murano vases, bowls, and a chandelier, perfect for weaving a vibrant touch across your coffee table or atop a white-washed fireplace. A selection of Japanese and Chinoiserie vases, ideal for resting on a wooden buffet or on your Louis XV entrance console, exude culture and refinement, while adding an exotic flair to the space. 

Their 1970s Italian walnut bar cabinet introduces a glossy warmth, seamlessly complementing both a contemporary living space or a French-style dining area. Oh, and if paired with their 1970s Gold Regency table lamps, a harmonious blend emerges, creating a rich, cosy ambiance. 

Flooded with gems from around the world, Egypt serves as The {M}'s main source of inspiration and acquisition. Beyond the pursuit and sale of timeworn treasures, they also offer a consignment service, ensuring your precious heirlooms are safely entrusted to find a new home where they’ll be cherished. 

Photography Credit: The {M}