‘Creating’ Saudi: In Conversation With Abdulkarim Al Rabiah

"Where is the Saudi food content?," questions Abdulkarim Al Rabiah, founder of Kalamashii.

Amidst the digital revolution shaping trends, cultures, and habits in Saudi Arabia, 'Kalamashii' ensures that Saudi narratives shine on the global stage. Focused on decentralized content creation, Kalamashii aims to localize creative content within Saudi Arabia, promoting the authentic lifestyles of its people. According to the founder, if the content makes it his personal TikTok, then it’s good content, regardless of virality and algorithms.

As Saudi culture evolves, local artists and creatives are continually discovering fresh avenues to authentically share their stories. In this exclusive #SceneNOWSaudi series, 'Creating’ Saudi, we delve into the pioneers of the Kingdom’s vibrant creative landscape, exploring their innovations and, of course, their creative journeys.