TBS&YOU Programme to Give the Spotlight to Emerging Local Businesses

TBS has launched its new TBS&YOU platform, through which the Egyptian bakery chain will partner with emerging, local businesses, giving them the spotlight they need. It’s a win-win situation: TBS refreshes menus across its branches with unique, locally sourced products, while emerging businesses get the opportunity to showcase their products across Egypt.

Last weekend saw the start of a collaboration between TBS and health and wellness brand Well B, with Well B products now available across the six TBS branches.

As well as actively searching for rising talents, TBS encourages local business owners who think their brand fits the brief to get involved and reach out through an online application portal, which will launch soon. This partnership between Well B and TBS will be the first of many, leaving us to wonder - what new additions could we expect to see on TBS shelves over the next few months…?