Belgian-Egyptian Singer Tamino is the Face of Hermès’ New Fragrance

Belgian-Egyptian singer-songwriter Tamino has been announced as the face of Hermès’ latest fragrance, ‘Terre d’Hermès Eau De Parfum Intense’.

Captured in a striking black-and-white series alongside vast desert landscapes, the campaign visuals lean into contrast and depth, and the interplay of shadow and light— mirroring the fragrance itself. Terre d’Hermès is an olfactory exploration of earth and air, warm, woody, and deeply grounded, much like the artist who represents it.

The soulful musician is best known for his haunting vocals and poetic lyricism, and he brings that same presence to the campaign.