Egyptian Brand HOYE Admits to 'Love Affair' in New V-Day Collection

With Valentine's Day just around the corner, and after late-night fabric hunts, Egyptian Dubai-based brand HOYE releases its ‘Love Affair’ collection.

“This collection is designed to embody the various stages and emotions experienced within a love affair, from the excitement of a first kiss to the intensified emotions of deep connection and desire,” HOYE founder, Yara Eletreby, tells SceneStyled.

The ‘Love Affair’ collection embraces the classic colour of love; red, infusing each garment with an undeniable sense of desire, just as the inspiration for the name came. Delicate bows adorning the waistline of the ‘Levelled Up’ dress add a touch of femininity and charm, while the flower appliqués in the ‘Kiss & Tell’ set - complete with detachable arm sleeves and a flower choker - evoke a sense of whimsical romance.

Each set and dress feature a subtle yet seductive slit, revealing just the right amount of skin, including the ‘Bringing the Heat’ set with a slit at the back to strut with ease. The strapless corset in this set is what you wear to ignite passion, tying at the back and leaving a window of skin.

The collection empowers wearers to indulge in the joy of dressing up, cultivating a sense of self-love and confidence that extends beyond the romantic holiday.