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Mytheresa Unveils Ramadan Edit With Saudi Style Icon Nojoud Al-Rumaihi

Shot in Saudi Arabia, the campaign celebrates the spirit of the holy month with stunning pieces from the e-tailer.

Mai El Mokadem

Mytheresa Unveils Ramadan Edit With Saudi Style Icon Nojoud Al-Rumaihi

Luxury German online retailer Mytheresa has unveiled a Ramadan and Eid Al-Fitr campaign curated in collaboration with Saudi influencer and consultant Nojoud Al-Rumaihi. Shot in Saudi Arabia, the campaign celebrates the spirit of the holy month with stunning pieces from the e-tailer.

Al-Rumaihi has gained a massive following on her social media for her impeccable taste, and she’s proven her vision again when she meticulously selected over 500 pieces for the edit. The Ramadan edit boasts an array of celebrity-favourite brands like London's Roksanda and New York's Markarian, alongside established names like Self-Portrait and red carpet darling Taller Marmo.  From statement dresses and chic bags to shoes and exquisite jewellery, the edit caters to a variety of styles, but with comfort underlying all of Al-Rumaihi’s choices.

The campaign visuals capture the essence of the Arab world against the backdrop of the picturesque Bab Al-Saad resort in Diriyah and a charming farm in the historic area, offering a glimpse into the beauty and serenity of the region during Ramadan.

This marks the third year Mytheresa has partnered with Al-Rumaihi for their Ramadan campaign, due to the influencer's understanding of the region's fashion trends and how important it is to have an Arab voice in an international brand.

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