Re-live Store Is Making Vintage Fashion a Community Affair

Re-live began as a single vintage store founded by Abdelrahman Alebiary in 2024. Today, the concept spans two locations in Zamalek, each filled with carefully sourced pieces from around the world. More than a vintage shop, Re-live reflects Alebiary's belief that fashion can become a gateway to different cultures, histories and ways of seeing style.

Alebiary spent years travelling and collecting standout pieces as mementos along the way, drawn instinctively to items with curious backstories. “I've always loved travelling and collecting pieces that carried different memories,” Alebiary tells Scene Styled. “Sometimes the simplest thing can carry enormous value.”

While vintage and thrift culture thrives in cities outside of Egypt, Alebiary knew Cairo was a different landscape. "Thrifting culture here isn't as popular as it is in other countries, so at the start I needed to tread carefully and start with a limited collection and test people's reaction." At first, he trialled with just 30 carefully selected items. "The response was amazing. As people became more interested, I travelled more, sourced bigger brands and expanded the collection."Every piece in the store arrives with its own history. Alebiary encourages his team to learn those stories so they can share them with customers, turning each purchase into something more personal than simply buying vintage clothing. "The idea is to bring these pieces from other countries to Egypt, with all the stories they carry," he says. “That creates a dialogue between cultures."

Re-live has expanded into two stores in Zamalek. The newest location focuses on luxury vintage alongside Re-live's own leather collection, bags, shoes and wallets designed and crafted in Egypt. "We really wanted to promote Egypt and show that it has a lot to offer," Alebiary says. "We work mainly with leather because we wanted people to take something with them when they travel, a piece that carries its own story about Egypt."

The original store houses Re-live's wider vintage collection alongside a specialty coffee bar, transforming the space into somewhere visitors can linger rather than simply shop. "It's really about community," he says. "People can stop by, have a coffee, talk to our team about the stories behind the pieces and share their own stories too."That community focus extends beyond retail. Re-live regularly hosts DJ nights, with line-ups featuring artists from around the world and attracting similarly international crowds. "At our last event we had 10 DJs from different countries," Alebiary says. "People from everywhere came together, connected and met people they probably wouldn't have crossed paths with otherwise."

When reflecting on which city influenced him the most, he says, "Copenhagen, definitely. People wear whatever they want. The style is free, creative and experimental. Nobody judges anyone. That's a spirit I really wanted to bring to Egypt.”

Both Re-live locations are open daily from 12 PM to 10 PM.