Wednesday November 27th, 2024
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UAE Consignment Store YOUBETTERFLY Opens New Branch in Johannesburg

Now making the unavailable available south of the equator.

Amy Reid

UAE Consignment Store YOUBETTERFLY Opens New Branch in Johannesburg

YOUBETTERFLY, the UAE’s first ever consignment store, has just stepped foot in South Africa.

The trailblazing Emirati retailer, which specialises in reselling highly coveted, pre-owned sneakers, accessories, and apparel, has four locations across the UAE and has just opened its newest store in Joburg. As their slogan, ‘making the unavailable, available’ hints, the consignment store sources sold-out and highly sought-after items from private collectors, and sells them on to committed streetwear aficionados.

One of the few of its kind in the MENA region, the buzzy spot gets hold of some of the hardest-to-find limited edition pieces from Nike, Supreme, Off-White, Palace, BAPE, Adidas, NBA jerseys and signed merchandise, and of course, just about every pair of Jordans you’d ever given up searching for.

The store also boasts an impressive stock of collectibles such as rare Funko Pops, skate accessories such as this board by Takashi Murakami, and some of Bearbricks’ most coveted collaboration pieces.

YOUBETTERFLY’s new Johannesburg contingent is one of the first of its kind in South Africa’s largest city, and will feature a stock just as impressive as its UAE cousins, as well as collaborations with international artists and designers.

Joburg sneaker heads, it’s time to leave FOMO in the past.


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