Adidas Opens Pop Up Hub at Kite Beach in Dubai

Adidas has opened a pop-up running hub at Kite Beach called ‘House of Fast’, turning one of Dubai’s most popular seaside stretches into a temporary base for the city’s running community. Running until March 31st, 2026, the open-air space is designed as a functional training hub rather than a traditional retail activation, with a focus on performance, community, and routine.
The programme centres on free, structured running sessions catering to different levels, from relaxed community runs to more demanding tempo workouts and recovery-focused sessions. Runs are led by coaches and organised on a weekly schedule, with registration opening each week to keep the programme accessible and flexible.
Alongside group sessions, runners can log their times along a designated route at Kite Beach, with opportunities to unlock rewards and experiences through performance-based challenges.