First-Ever Academy for Travel Content Creators Launches in Dubai

A new academy dedicated to training the next generation of travel content creators has officially opened in Dubai. Developed by Visit Dubai in partnership with Beautiful Destinations, the ‘Beautiful Destinations Academy, Powered by Dubai’ is designed to meet the increasing demand for skilled content creators in the tourism sector.

The academy’s curriculum blends creative and commercial skills, equipping content creators with the technical expertise and marketing principles needed to produce high-impact visuals and campaigns for tourism marketing.

The launch comes at a time when social media plays an increasingly pivotal role in shaping travel decisions. According to recent research, 76% of travel decisions are now influenced by social media content, yet only 24% of tourism and hospitality brands have in-house creative teams capable of producing the caliber of content needed to engage today's travellers. The ‘Beautiful Destinations Academy’ directly addresses this gap by cultivating a new generation of creators equipped to meet the sector’s evolving needs.

Graduates of the academy will receive certification in travel marketing content creation, a significant step towards establishing a professional category within the tourism industry. With a focus on diverse talent from around the world, the program ensures that the tourism marketing sector reflects a broader spectrum of perspectives and creative approaches.