Narrative Summit 2025 to Spotlight Egyptian Storytelling at Somabay
Launched by Lamia Kamel in 2016, the Narrative Summit has delved and dissected the topic of nation branding in all its contexts.
The ninth edition of Narrative Summit is set to take place at Somabay, Red Sea from April 7th to the 9th, 2025. Considered the largest PR event in Egypt, the Narrative Summit will gather thought leaders and professionals from various industries and institutions to discuss the epic undertaking of rebranding and maintaining Egypt’s global image, and in so doing attract investments and projects through the private sector into the country.
Launched by Lamia Kamel in 2016, the Narrative Summit has delved and dissected the topic of nation branding, honouring Egyptian heritage while looking ahead to continuously mould and shape the country’s narrative in a global context. Past editions of the summit have featured some of Egypt’s most celebrated creative minds like composer Hesham Nazih and designer Azza Fahmy, as well as influential global entrepreneurs like Britain’s Sir Ben Elliot, founder of the Quintessentially Luxury Lifestyle Group.
