Bulgari Launches ‘Journeys of Ramadan’ Campaign With 3 Arab Artists

As Ramadan comes knocking fast on our doors, Bulgari has launched ‘Journeys of Ramadan’, a campaign that honours the artistry of jewellery and the spirit of reflection that defines the holy month.

This year, the luxury house collaborates with three Middle Eastern artists: Emirati artist Sara Alkhayyal, Qatari artist Maryam Altajer and Saudi Arabian poet Hana Almilli. The three artists, working across calligraphy, textiles and mixed media, have created exclusive pieces in collaboration with Bulgari. Their work speaks to the themes of resilience, rebirth and reflection.

In previous years, the brand has consistently celebrated Ramadan through campaigns like 2024’s ‘Colours of Ramadan’, and 2021’s ‘The Roman Jeweller’ with a sequel to the short film in 2022. In Ramadan 2023, Bulgari introduced ‘Desert Gold', a collection inspired by the warm glow and hues of Middle Eastern landscapes.

Bulgari has a strong presence in the Middle East, with boutiques in the UAE, Saudi Arabia, Egypt and Qatar, along with an online store.