Egyptian Footballer Mohamed Zidan Will Launch His First Fashion Label

From football to F&B and now fashion, it seems as though famed Egyptian footballer Mohamed Zidan is scoring all the goals. Taking to his personal Instagram account earlier this week, Zidan proudly posed in front of the storefront of his upcoming streetwear fashion label ‘Beyreck’ at the City Centre Almaza Mall, Heliopolis. 

Set to open its doors soon at the sprawling mall complex, Beyreck represents the footballer’s first foray into the world of fashion, and a daring one at that. While specific details remain under wraps, Beyreck’s launch campaign teases a streetwear brand that “dismantles the norm, disrupts boundaries, and changes the standards.” So it seems the local streetwear fashion scene is in for quite the kicker.