Monday June 24th, 2024
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Guerlain Finds Its Muse- Balqees Fathi Named Middle Eastern Ambassador

Oh mon dieu! French Luxury brand Guerlain names the Yemeni-Emirati singer Balqees as the Middle East’s ambassador for Guerlain, the first Emirati woman for the title.

Mai El Mokadem

Guerlain Finds Its Muse- Balqees Fathi Named Middle Eastern Ambassador

Iconic French luxury beauty brand, Guerlain, has revealed its newest regional ambassador, superstar Yemeni-Emirati singer, Balqees Fathi.

Balqees, a longtime admirer of Guerlain's artistry, embodies the brand's values: a passion for sustainability, a love for ancestral savoir-faire and a dedication to empowering women.

“I’m thrilled to start off this year with this exciting announcement. More than an ambassadorship, my work with Guerlain is a very personal collaboration - the values of the Maison are very close to my own, and its products have been in my vanity for as long as I can remember. It’s with great pleasure that I embark on this new journey with Guerlain,” wrote the multifaceted artist through Instagram.

The collaboration’s announcement was accompanied with an editorial shoot, featuring Balqees with Guerlain's signature fragrances – Cherry Oud, Tobacco Honey and the Aqua Allegoria collection – providing a teasing glimpse into the brand’s future in the MENA region.

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