Homegrown Accessories Label Nashwa Jewelry Opens First Store in Egypt

Since its official launch in 2019, Egyptian accessories brand Nashwa Jewelry has been dedicated to crafting pieces that resonate with dreamers. Designer Nashwa Mostafa, inspired by visions of the ocean and nature’s muses, has built a brand around asymmetrical, fluid designs adorned with vibrant gemstones. These distinctive creations blur the line between traditional jewelry and art, offering wearers a unique way to express individuality.

The opening of Nashwa Jewelry’s flagship store at Golf Central in Palm Hills marks a pivotal chapter, uniting its gem-encrusted, free-flowing designs in one space under a singular vision. “This store has been years in the making - looking back, it feels so worth it,” Mostafa tells SceneStyled. “I always say, follow your passion, and someday something will happen”. 

For Mostafa, the store’s debut is more than just a milestone; it’s a celebration of years of hard work and dedication. “Now it’s Cairo, but who knows? Milan could be next,” she says with a smile.

Nashwa Mostafa’s journey into design has been shaped by both personal passion and family legacy. “I’m a visualizer; I’m a dreamer,” she explains. “When I started conceptualizing the brand in 2013, everything I sold was handmade. Then I transitioned to silver, and now I work with pure gold and diamonds. But everything is still handmade - woman to woman, crafted with soul.”

The new store’s design reflects the brand’s ethos, combining minimalist elements with vibrant accents, including Nashwa Jewelry’s signature hot pink. More than just a shopping destination, the space embodies the brand’s values of fun and freedom, bringing its creative spirit to life.