Huda Kattan Reacquires Full Ownership of Huda Beauty

Huda Kattan, founder and co-CEO of Huda Beauty, has announced the reacquisition of full ownership of her cosmetics brand by buying back the minority stake held by TSG Consumer Partners since 2017. The move ends an eight-year partnership with the private equity firm, restoring Huda Beauty to complete founder ownership.

Founded in 2013 in Dubai, Huda Beauty rose to fame with its bestselling false eyelashes and has since evolved into a global beauty powerhouse. The company is now solely led by Kattan, with her husband, Christopher Goncalo, serving as Co-CEO and her sister, Alya Kattan, heading social strategy.

Earlier this year, the brand sold its fragrance line, KAYALI, to co-founder Mona Kattan and private equity firm General Atlantic, facilitating the buyback of TSG’s stake.

With this transition, Huda Beauty joins a select group of major beauty brands that remain entirely founder-owned