'My Syria' Super App Launches With Tourism & Payment Services
Developed by UAE-based venture 121 Living, the app forms part of Syria's wider tourism digital transformation strategy.
'My Syria', a new tourism and lifestyle super app developed by UAE-based venture 121 Living, has officially launched under the patronage of Syrian Minister of Tourism Mazen Al-Salhani, bringing travel, hospitality, transport and digital payment services together on a single platform.
Founded by UAE-based Syrian entrepreneurs Rami Kaiem, Feras Kaiem, Waseem Qudmani and Kinan Madi, 121 Living describes My Syria as the country's first integrated digital super app. Developed with the strategic support of the Ministry of Tourism, the platform combines hotel bookings, restaurants, transport, tourist attractions, experiences, food delivery and other lifestyle services within a unified ecosystem.
The company said the app is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard and American Express. It currently offers eight services and is expected to expand to more than 40 verified tourism and hospitality providers across the country as part of a broader rollout.
According to the Ministry of Tourism, visitor arrivals increased by 111% during the first half of 2026, reaching 3.52 million compared with 1.67 million during the same period in 2025. The ministry said its tourism strategy focuses on expanding private-sector participation, supporting innovation and using digital technologies to drive investment and sustainable sector growth.
