Bazarna Pop-Up Society Returns to Dubai With Egypt's Local Favourites

Egyptian-born Bazarna Pop-Up Society is returning to Quoz Arts Fest 2026 in Dubai, and bringing with it many of Egypt's favourite local fashion brands. On January 24th and 25th, from 9:00 AM to 11:30 PM at Alserkal Avenue, Bazarna will be continuing its self-stated mission of nurturing the brands of tomorrow by bringing over 50 carefully curated brands to the global stage in Dubai, giving local talent international exposure and expansion opportunities. Some of the brands and designers include Sally Antar, Ritmo Apparel, Amira El Helaly, Zaynab, The Fikky's, Basma Attia, Allor by Rolla, Humanity Code, Nahla El Alfy, and Marwa Aly.

Titled The Showcase, Bazarna's pop-up will be the only shopping retail concept within the Quoz Arts Festival. As such, they've stepped up to offer each brand a dedicated space to express its identity and craftsmanship through design, narrative, and commerce. With a global, culture-driven audience and a strong focus on handmade products and authentic storytelling, The Showcase will build on Bazarna's participation in Quoz Arts Fest 2025 as a storytelling-driven retail experience, and a launchpad for local brands aiming to scale globally.

As with last year's iteration of The Showcase, this edition offers strong international press coverage in an experience supported by a structured PR and influencer program, including dedicated social media announcements, curated creator visits, and coordinated media coverage, ensuring brands can attain strong visibility and tell their own story in a meaningful way throughout the festival.