New Edition of Specialised Content Creator Programme Launched in Dubai
Open to professionals across government and the private sector, the three-week Dubai programme focuses on economy law healthcare and food security, in partnership with the New Media Academy.
The UAE Government Media Office has rolled out a fresh edition of the Specialised Content Creator Programme in Dubai, with applications open until September 25th, 2025. Developed in partnership with the New Media Academy, the three-week training is designed to help professionals turn expertise into compelling, credible content.
Hosted at the New Media Academy at Jumeirah Emirates Towers, the programme brings together participants from government entities and the private sector, focusing on fields like economy and business, law and legislation, healthcare and mental health, agriculture, and food security. It’s particularly aimed at technical experts and field practitioners who may know their subjects inside out but need support in transforming that knowledge into clear, engaging public communication.
Training covers everything from storytelling and scriptwriting to digital filming, editing, and creative AI tools—all built around the idea that solid, evidence-based content is the strongest antidote to misinformation. By the end, participants are equipped to translate complex topics into accessible media that speaks directly to audiences across platforms, from traditional outlets to the fast-moving world of social networks.
