Saudi Arabia Unveils 2026 National Day Identity & Slogan

A new visual identity has been unveiled for Saudi Arabia's 2026 National Day, introducing a unified branding framework under the slogan 'Our Pride Is in Our Nature'.

Announced by General Entertainment Authority Chairman Turki Al Sheikh, the identity is intended to provide a consistent visual system for government entities, private organisations and non-profit institutions across media, communications and National Day events.

The framework continues the slogan first introduced during last year's campaign and is inspired by values including courage, vision, authenticity, determination, generosity and hospitality. These themes are reflected through a series of accompanying phrases such as 'Our Pride Is in Our Courage' and 'Our Pride Is in Our Hospitality', creating a unified approach to National Day messaging.

The visual identity combines geometric typography with decorative elements inspired by the Kingdom's traditional textile arts. It also adopts the Saudi font as its primary typeface to reinforce national identity and consistency across printed materials, digital platforms and event branding.